What separates enduring wellness brands from the rest?
Begin with the first chapter… on us
You’ve built something meaningful…
Whether you lead a wellness brand, product company, or clinical practice, your work is rooted in care, depth, and impact.
But as your business grows, complexity grows with it… clients, visibility, positioning, and direction competing for attention.
Effort isn’t the issue.
Clarity and structure are.
There is a more intentional way forward.
Meet your Guides…
DR. MICHELE BURKLUND, NMD, MBA
Physician, author, and wellness strategist bridging science, business, and healing
Dr. Michele Burklund is a naturopathic physician, functional medicine expert, and business strategist who bridges clinical medicine with brand intelligence to shape the future of wellness. With a track record spanning clinical care, product formulation, C-suite leadership, and early leadership in digital health branding, she translates complex science into clear systems that scale, ethically and sustainably.
Today, she works globally with practitioners and wellness companies to build aligned, high-integrity brands while delivering care, education, and strategy designed for long-term impact.
She’s been featured in….
RICK CESARI
Brand builder behind some of the most successful consumer wellness products
Rick Cesari is a legendary growth strategist who has helped build multiple billion-dollar consumer brands by mastering the psychology of demand and the mechanics of scale. From The Juiceman to Sonicare, OxiClean, Clarisonic, George Foreman Grill, and GoPro, his work has quietly shaped how modern marketing, direct response, and brand storytelling are done.
Today, he advises visionary founders and legacy companies on how to engineer category-defining brands through strategy, emotional resonance, and performance-driven storytelling across modern platforms.
He’s been featured in….
This book is ideal for…
Wellness Brands & Product Companies
Supplements, functional products, health tech
→ Differentiate clearly, build real trust, and grow with strategy and integrity.
Licensed Healthcare Professionals
NDs, MDs, DOs, DCs, RDs, ARNPs
→ Build a credible personal brand and scalable income, without compromising clinical values.
Holistic Health Practitioners
Coaches, yoga teachers, mind-body and holistic therapists
→ Become a recognized authority, expand your reach, and scale in alignment with your purpose.
What CEOs, Wellness Companies, & Experts have to say about us….
“If you have any connection whatsoever to the wellness space, you owe it to yourself to read The Wellness Business Blueprint”
– Nicole Brechka, former Editor in Chief of Better Nutrition Magazine
“A book no entrepreneur in the wellness space should be without, The Wellness Business Blueprint merges timeless marketing wisdom with cutting-edge strategies.”
– -Kurt Bullock, Founder/CEO of Producedept.co
“If I had their how-to guide when building my medical practice and dietary supplement company, NBI, I would have avoided many frustrations and mistakes.”
- John Neustadt, ND, Founder/President, Nutritional Biochemistry, Inc.
• Clarify what makes your brand truly different, and communicate it with precision
• Position yourself as a category leader, not a competitor
• Create messaging that resonates, converts, and builds real trust
• Launch aligned, high-integrity campaigns that scale
• Protect your energy, focus, and nervous system as you grow
Inside The Wellness Business Blueprint, You’ll Learn to:
Industry Leaders on Our Work…
“Finally, a book on how to run your practice like a business and grow it to scale. After 40 years of practice, I only wish they taught The Wellness Business Blueprint in college.”
— JOHN DOUILLARD, DC, CAP
Author of 7 Health and Fitness books and founder of LifeSpa.com
Join the next Mastermind Group
The book gives you the framework.
The mastermind is where it’s implemented.
This is a small, selective group for wellness founders and practitioners ready to apply the blueprint with focus, accountability, and strategic depth.