Turning wellness expertise into scalable,
high-revenue brands
What separates enduring wellness brands from the rest?
(The answer isn’t what most practitioners have been taught.)
Begin with the first chapter… on us
This book is ideal for…
Wellness Brands & Product Companies
Supplements, functional products, health tech
→ Differentiate clearly, build real trust, and grow with strategy and integrity.
Licensed Healthcare Professionals
NDs, MDs, DOs, DCs, RDs, ARNPs
→ Build a credible personal brand and scalable income, without compromising clinical values.
Holistic Health Practitioners
Coaches, yoga teachers, mind-body and holistic therapists
→ Become a recognized authority, expand your reach, and scale in alignment with your purpose.
Before You Build Anything Else…
Meet your Guides…
DR. MICHELE BURKLUND, MBA
Physician. Author.
Building What Comes Next in Medicine and Wellness.
RICK CESARI
Built and Scaled Some of the Most Successful Consumer Wellness Brands
• Clarify what makes your brand truly different, and communicate it with precision
• Position yourself as a category leader, not a competitor
• Create messaging that resonates, converts, and builds real trust
• Launch aligned, high-integrity campaigns that scale
• Protect your energy, focus, and nervous system as you grow
Inside The Wellness Business Blueprint, You’ll Learn to:
Industry Leaders on Our Work…
“Finally, a book on how to run your practice like a business and grow it to scale. After 40 years of practice, I only wish they taught The Wellness Business Blueprint in college.”
— JOHN DOUILLARD, DC, CAP
Author of 7 Health and Fitness books and founder of LifeSpa.com
What CEOs, Wellness Companies, & Experts have to say about us….
“If you have any connection whatsoever to the wellness space, you owe it to yourself to read The Wellness Business Blueprint”
– Nicole Brechka, former Editor in Chief of Better Nutrition Magazine
“A book no entrepreneur in the wellness space should be without, The Wellness Business Blueprint merges timeless marketing wisdom with cutting-edge strategies.”
-Kurt Bullock, Founder/CEO of Producedept.co
“If I had their how-to guide when building my medical practice and dietary supplement company, NBI, I would have avoided many frustrations and mistakes.”
- John Neustadt, ND, Founder/President, Nutritional Biochemistry, Inc.
